The campaign humorously depicted baristas as clingy exes or stalkers, symbolizing customers “moving on” to a better relationship with Keurig. Through witty storytelling and playful visuals, it positioned Keurig as the fun, personal, and convenient choice for café-quality coffee at home. The integrated campaign included print, digital, social, and motion content. Skills used: art direction, creative concept, copywriting, visual storytelling, and campaign strategy.