I created a bold, quirky brand identity for British Orphan Tea that blends nostalgic British charm with a modern, witty twist. The challenge was to balance vintage roots with playful storytelling without falling into clichés. The solution fused Victorian-inspired visuals with cheeky copy, turning tea drinking into a fun, cultural experience. The project involved brand strategy, art direction, typography, packaging, copywriting, and social media design, resulting in a cohesive identity that merges heritage with humor for today’s audience.